The Urban Sips Story
Urban Sips; A Flavour to Savour.
Like all good business ideas, the story of Urban Sips began with an obsession to brew up a seriously good barista style coffee with exceptional aroma and flavour unique to Barry Group.
And so the story began by travelling the length and breath of the country gathering like minded strategists, researchers and designers who shared the same vision and purpose of getting a great coffee experience to everyone who asks for it.
To achieve this objective, we developed a unique approach to brand development, which encompassed elements of the traditional method, experiential marketing and findings within neuroscience.
Our first goal was to source many different structural materials to develop a unit that would deliver a playful but meaningful visual experience. This encompassed sawn oak doors with blackened steel surrounds, corrugated metal back panel along with an illuminated eye catching header, that’s sure to grab a latte of attention.